Privacy Statement

Effective August 15, 2005
 

The online Aspen Ski and Board, www.aspenskiandboard.com, (the "Site") is maintained by Aspen Ski and Board, Co. ("us," "our" or "we"). Protecting your online privacy is a priority at Aspen Ski and Board. The following Privacy Statement will help you understand our information practices so that you can make informed choices about the information you provide to us online. By visiting www.aspenskiandboard.com you signify that you accept the policies outlined in this statement. Please note that this Privacy Statement refers only to Aspen Ski and Board e-commerce web pages.

Note Concerning Children

Aspen Ski and Board encourages parents and guardians to spend time online with their children and to participate in the interactive activities offered on the sites their children visit. We do not knowingly collect personal information from anyone under the age of 13. If we learn that a child under the age of 13 has provided personally identifiable information to the Site, we will promptly remove such information from our files. For more information about protecting your child's privacy online, visit the Federal Trade Commission.

Definitions

When we use the term "personal information," we mean any information that can be used to identify or contact a specific individual, such as a name, address, telephone number or e-mail address. When we refer to "aggregate information," we mean information that does not allow us to identify or contact a specific individual but describes a general category of information about visitors to the Site, such as demographics, purchase categories (e.g., home accents), or the number of visitors using a particular browser to access the Site.
 

Collection and Use of Personal Information The personal information that Aspen Ski and Board collects online is that which you voluntarily provide to us during visits to www.aspenskiandboard.com. For instance, in order to complete your purchase, we ask for the following information: name, e-mail address, postal address, shipping address (if different from postal address), telephone number and credit card information. Personal information may also be requested in connection with a sweepstakes or other game, promotion, survey or other activities on the Site.
 

We will use personal information provided by visitors to fulfill the purpose for which such information was provided, as described in this Privacy Statement and as disclosed at the time the visitor information is requested. For example, personal information may be used to provide visitors with product and service information tailored to each such visitor's interests based on such visitor's previous activities on the Site. Order information will be used to fulfill customer orders. We may also use postal address information provided by visitors to send them, among other things, information about Aspen Ski and Board products, promotions and events. Additionally, we may use information about your activities on the Site, your purchases, and your computer equipment to improve the performance of our Site and to customize the content and layout of our Site pages for you. We may supplement personal and aggregate information collected from the Site with similar information obtained from our affiliates, companies with whom we have marketing or other business relationships, and other third party sources.
 

We may offer visitors the opportunity to receive special promotions from us and other companies. If a visitor elects to receive such offers (or does not indicate a preference not to receive such information), we will use the information provided by that visitor to send those offers.
 

We use aggregate information collected on the Site to evaluate how the Site is being used. For example, we may collect and analyze information about how many visitors arrived at certain pages of the Site, how long they stayed on those pages, and where they went afterwards. This information allows us to determine which pages might be the most interesting to and popular with visitors and enables us to provide visitors with a better and richer experience on the Site.
 

We also use personal information and aggregate information for a variety of marketing and promotional purposes. For instance, we may use information gleaned from your use of the Site or the purchases you make to inform you of new areas of the Site and product specials. This information may also be used to assist companies with whom we have marketing or other business relationships to display advertising or product placements of ours and of those companies that may be of interest to you. All in all, these activities are aimed at noting customer preferences so that we can make the best offering possible on our Site and enhance your experience of our Site.
 

The Aspen Ski and Board Company, makes every effort to request only the information that is necessary to carry out our event, offering or promotion.

Sharing Information with Outside Parties

Aspen Ski and Board will not intentionally share your personal information with unaffiliated entities (a) except as described in this Privacy Statement or as disclosed at the time your personal information is provided, or (b) without obtaining your permission in advance. We may, however, share aggregate information about visitors to our Site with third parties, and we may share visitor personal information (with the exception of e-mail addresses) with carefully screened companies with whom we have a marketing or other business relationship.
 

We may also disclose personal information and aggregate information in order to (1) comply with applicable laws, (2) respond to governmental inquiries, (3) comply with valid legal process, and (4) protect the rights or property of Aspen Ski and Board.
 

In the event there is a change in the corporate structure of Aspen Ski and Board, such as, but not limited to, merger, consolidation, sale, liquidation, or transfer of substantial assets, Aspen Ski and Board may, in their discretion, transfer, sell or assign information collected on and through this Site, including without limitation, personal information and aggregate information concerning visitors, to one or more affiliated or unaffiliated third parties.
 

Certain activities and services available on the Site are provided by third parties. For example, if you choose to purchase a product from us, we may use an outside vendor to process and ship the order to you. In this instance, we would need to provide your shipping address to this entity. We may also utilize an outside e-mail service provider to send our e-mails, in which case we would need to provide your e-mail address to this vendor. These vendors are prohibited from using the information for any purpose other than to carry out the services they are providing for Aspen Ski and Board.

Updating Personal Information or Opting Out

If you want to review, correct or change personal information that you have previously provided to Aspen Ski and Board at www.aspenskiandboard.com, please contact Aspen Ski and Board directly via e-mail or phone (see contact information below) and request to be taken off Aspen Ski and Board e-mail list or postal mail list.

E-Mail Addresses:

It is the policy of the Aspen Ski and Board companies to maintain strictly opt-in e-mail lists, meaning to only send e-mails to those who have requested to receive news from Aspen Ski and Board companies. It is the policy of the Aspen Ski and Board not to share e-mail addresses with anyone outside the Aspen Ski and Board unless we obtain your permission in advance. We use the e-mail address you voluntarily provide to us to let you know about Aspen Ski and Board products, services, contests, events, surveys, etc., or to respond to your inquiries.
 

We examine aggregate (overall) e-mail traffic patterns (subscribers' use of links to websites from e-messages, for example) so that we can learn from our customers' preferences in order to provide the most relevant, informative and entertaining e-messages possible.

Postal Addresses:

Aspen Ski and Board may use the postal address you voluntarily provide to us in order to let you know about Aspen Ski and Board products, services, contests, store events and specials, surveys, etc., or to respond to your inquiries. Aspen Ski and Board may occasionally make our postal mailing list available to carefully screened companies that offer products and services you may enjoy.
 

Aspen Ski and Board may also occasionally hire other companies to provide limited services on our behalf, including packaging, mailing and delivering purchases, answering customer questions about products or services, distributing postal mail or e-mail, and processing event registration. We provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose.
 

NOTE: Providing your postal address is not required in order to sign up for e-mail updates from Aspen Ski and Board.

Collection and Use of Non-Personal Information

We do gather generic information automatically from your web browser, such as: the name of the domain and host from which you access the Internet (for example, aol.com or earthlink.net); the Internet protocol (IP) address of the computer you are using; the browser software you use and your operating system; and the date and time you access our website.
 

While we maintain this data in both aggregate and personally identifiable forms, we review these kinds of computer statistics in aggregate (overall) form. That is, we look at it on a collective basis, as a summary of how our website is being accessed, not on an individual basis. These statistics help us to improve our website and make your visits more appealing.

Cookies

Persistent cookies are used at www.aspenskiandboard.com. These are pieces of information or data sent to your browser from a web server and stored on your computer's hard drive for record-keeping purposes.
 

If you prefer not to accept cookies, you can reset your browser to notify you when you've received a cookie or to block all cookies altogether. Please note, however, that rejecting cookies while visiting this website may result in certain parts of the website not operating correctly or as efficiently as if they were allowed. You will not be able to make purchases online from Aspen Ski and Board if you do not accept cookies.

Data Security

Aspen Ski and Board is fully committed to data security. To prevent unauthorized access to our data, maintain data accuracy and ensure the appropriate use of information, we have put in place physical and electronic procedures to safeguard and secure the information you provide to us online. We limit access to your personal information to those who need the information in order to do their jobs. They are prohibited from using the information for any purpose other than to carry out the services they are providing for the Aspen Ski and Board.
 

While we strive to protect your personal information, we cannot guarantee the security of the information you transmit to us. In this regard, we urge you to take every precaution to protect your personal data while you are on the Internet.
 

We maintain our website and information databases in the United States. When you voluntarily provide your information to us via our website, you agree to the privacy terms outlined in this Privacy Statement, regardless of your country of origin.
 

Aspen Ski and Board takes appropriate steps to communicate our Privacy Statement to all Aspen Ski and Board employees.

Notice of Changes to Privacy Statement

This Aspen Ski and Board Privacy Statement is subject to change at any time. If we make material changes in our privacy practices that do not affect personal information already stored in our database, we will post those changes here in the Privacy Statement area of our website. If we ever wish to use any of your personal information in a manner different from that stated at the time of collection, we will do so only with your permission and we will request that permission in advance.

Links to Other Websites

Several Aspen Ski and Board web pages contain links to other websites that may have online information practices different than ours. Aspen Ski and Board is not responsible for the privacy and security practices of those websites, and we encourage our visitors to learn about the privacy and security practices of those websites.

Contact Information

Aspen Ski and Board welcomes your questions or comments regarding this Privacy Statement. Please contact us via e-mail at info@aspenskiandboard.com and use the phrase "Privacy Statement" in the subject line, or write to us at the following address:

RE: Privacy Statement
Aspen Ski and Board
1170 East Powell Road
Lewis Center, OH 43035
(614) 848-6600
800-331-4761
info@aspenskiandboard.com