ASPEN SKI AND BOARD EXPANDS POLARIS LOCATION, ANNOUNCES UNVEILING DATE
AUGUST 1, 2012
MEDIA CONTACT - GIL HARRIS
Lewis Center, OH - August 1, 2012 - Aspen Ski and Board, a central Ohio staple in the ski and snowboard scene has quietly grown to become one of the largest snow sport specific retailers in the country. The Polaris location is celebrating its 14th year of retail operations with a success story that started back in 1998. The vision of store owner Gil Harris was "to offer the lowest prices while providing the highest quality service and equipment the Buckeye State has to offer". This venture was at a time when few retail stores had relocated to the north side of Columbus, Ohio into the newly developing Polaris Parkway region. "It was a big decision, choosing between the north and east side of town. I was the third retailer on this side of Powell Road and opened my door three years before the Polaris Fashion Place."
Since the humble beginnings, sales, inventory and demand have far surpassed expectations and have led to the need for a second location (1175 Old Henderson Rd), a retail and rental facility at 2011 upstart Clearfork Ski Area and now the expansion at the original Polaris location. "At the start of each season, inventory levels were so high, we had to sacrifice the number of customers that could comfortably shop at any given time, with the amount of product on our displays " stated Gil Harris. "With the addition of the space acquired from our relocated neighbors Fleet Feet, we have increased both our stockroom and showroom by 1000 square feet. We will now offer a showroom dedicated solely to snowboarding, a new boot fitting area along with a women's specific section, providing the Midwest's top brands and service", continued Gil.
Join shop employees along with hundreds of ski and snowboard enthusiast at the public unveiling of the expansion, August 11-12 at Aspen Ski and Board's annual Huge Summer Sale. This is the regions unofficial kick off to the upcoming ski season with a weekend long event featuring appearances by industry reps, freestyle team riders and deep discounts on skis, boards and gear for men, women and children. Store Manager Chad LeBeau says "We have thousands of items priced 40-80% off. You can outfit the entire family with equipment for less than most complete packages at our competitors. Big savings, coupled with the most knowledgeable service in our industry, you can't beat it!"
Aspen Ski and Board - Polaris is located at 1170 East Powell Rd - Polaris Parkway, Lewis Center, Ohio 43035. The Huge Summer Sale hours are 10am-6pm Saturday, August 11 and 12pm-5pm Sunday, August 12. The event marks the shop's season opening, with daily operations running through April. Please note, the sale is at the Polaris location only. For specific details on the weekends schedule, email email@example.com visit www.aspenskiandboard.com, www.Facebook.com/aspenskiandboard, or call 614-848-6600.